2007-2008 Undergraduate Catalog

Nov 23, 2024

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2007-2008 Undergraduate Catalog [ARCHIVED CATALOG]

Marketing Minor

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Minimum required credits for the program: 18

Minor in Marketing: (12 Credits)

BUS 1010 - Introduction to Business Credits: 3
BUS 1210 - Introduction to Business Software Credits: 3
BUS 2230 - Principles of Marketing Credits: 3
ECO 2030 - Microeconomics Credits: 3

Two Additional Courses Selected From: (6 Credits)

BUS 2235 - Service Marketing Credits: 3
BUS 3030 - Customer Satisfaction Credits: 3
BUS 3060 - Consumer Behavior Credits: 3
BUS 3160 - Sales Management and Selling Credits: 3
BUS 3210 - Advertising Management Credits: 3
BUS 4030 - Marketing Research Credits: 3
BUS 4240 - Small Business Marketing and Sales Credits: 3
BUS 4420 - e-business Sales and Marketing Credits: 3
DGC 3150 - Package Design Credits: 3
DGC 4020 - Branding and Corporate Identity Credits: 3
IDM 1015 - Introduction to Digital Media Credits: 3
OER 3110 - Public Relations Credits: 3
TVS 1010 - Introduction to Media Communication Credits: 3

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