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Sep 27, 2024
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BUS 4420 - e-business Sales and Marketing This course covers the sales and marketing of e-business solutions. Students learn techniques to manage the e-business sales strategy through a case studies approach. Students also study the different marketing techniques used on the Internet with special emphasis on multi-channel marketing and customer service.
Prerequisites & Notes The prerequisite is BUS 2230 or permission.
Credits: 3
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