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May 26, 2024
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BUS 4030 - Marketing Research
This course examines the concept of marketing research in business and its role and usefulness. The instruction uses a procedural model approach to describe the marketing research process, which includes: establishing objectives, obtaining data, surveys, sampling, processing and tabulation, analysis, interpretation, and presentation of findings.
Prerequisites & Notes
The prerequisites are BUS 2230 and MAT 2021, or permission. This course is offered every odd-numbered fall.
Credits: 3
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