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Feb 05, 2025
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BUS 3160 - Sales Management and Selling
Credit(s): 3
This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.
Prerequisites: BUS 2230 ; or permission of instructor.
Offering Location: Johnson Campus, Lyndon Campus
Notes: This course is offered every even-numbered spring.
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