2022-2023 Undergraduate Catalog 
    
    Apr 24, 2024  
2022-2023 Undergraduate Catalog
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BUS 3160 - Sales Management and Selling


Credit(s): 3

This course exposes students to the tasks and skills used by sales professionals. The course also provides a detailed examination of the specialized tools and techniques needed to sell products and deliver services. Topics covered in this course include development of the sales force, development of regions and territories, customer relationship management, relationship selling techniques, and personal selling techniques.

Prerequisites: BUS 2230 ; or permission of instructor.

Offering Location: Johnson Campus, Lyndon Campus

Notes: This course is offered every even-numbered spring.



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