2022-2023 Undergraduate Catalog 
    
    Jul 19, 2024  
2022-2023 Undergraduate Catalog
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BUS 2230 - Principles of Marketing


Credit(s): 3

Principles of Marketing introduces the basic concepts and practices of modern marketing. The instruction studies how large and small organizations successfully develop, price, promote, and distribute products and services. The course includes case studies.

Offering Location: Johnson Campus, Lyndon Campus



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