|
|
|
May 22, 2024
|
|
SPL 2010 - Sport Marketing
This course is designed to give students an understanding of the marketing process as it applies to the sport industry. Topics include market-research techniques (e.g., focus groups and surveys), pricing, promotional-development strategies, and advertising at the collegiate and professional level. Students will conduct actual market research.
Prerequisites & Notes
There is a course fee. The course is offered every fall.
Credits: 3
Add to Favorites (opens a new window)
|
|
|
