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Apr 28, 2024
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BUS 4030 - Marketing Research
This course provides students with hands-on experience with marketing research and market analysis for start-up, growth, and improvement of business and non-profit enterprises. Marketing research is an organized way of developing and providing information for decision-making. The first part of the class will focus on information sources, research methods and design, and interpretation of data and information for good marketing decisions. The second part of the class will focus on a marketing research or market analysis project, including research design, collection and analysis of data, and presentation of actionable recommendations. Depending on the extent of the research project undertaken by the student, the course can be complemented with BUS 4030L, Marketing Research Special Project (1 credit).
Prerequisites & Notes
The prerequisites are BUS 2230 and MAT 2021, or permission. This course is offered every odd-numbered fall.
Credits: 3
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