Digital Communications (B.S.): PR/Marketing/Social Media Concentration - L

Program Description

Our common program goals are designed to ensure that our students acquire the skills and knowledge necessary for professional career opportunities in electronic journalism (visual, editorial, online, print.) The two-year Associate of Science degrees provides individually designed study for those persons seeking skills enhancement for entry-level professional opportunities. The four-year Bachelor of Science degrees consistently leads to entry-level career placement upon graduation. A minor designed for broadcast meteorologists enhances their chances for employment with field reporting and photojournalism techniques to add to their in-studio “green-screen” skills.

Student Learning Outcomes

Graduates completing the major will be able to:

1. Demonstrate competency in the various elements associated with electronic journalism and non-news video, print and web content production.
2. Utilize video/image acquisition, studio production written communication, and online technologies to meet minimum expected industry standards for entry-level positions.
3. Tell significant stories to self-governing citizens in an interesting and relevant fashion utilizing various media technologies
4. Meet and maintain industry ethics, practices and standards, maintained by the National Press Photographer Association (NPPA), the Society of Professional Journalists (SPJ) and the Radio Television Digital News Association (RTDNA).

Minimum required credits for the program: 62

Required Core Courses (28 credits)

ART 1045 - Visual Narrative Credit(s): 3
COM 1035 - New Student Seminar in Journalism and Communications Credit(s): 3
COM 1220 - Introduction to Media and Communication Credit(s): 3
COM 1221 - Interpersonal Communication Credit(s): 3
COM 2125 - Advanced Field Production and Digital Editing Credit(s): 4
COM 3031 - Media Law and Regulations Credit(s): 3
COM 3125 - Elements of Production Credit(s): 3
COM 3220 - Mobile Storytelling Credit(s): 3
ENG 2155 - Multimedia Storytelling Credit(s): 3

PR/Marketing/Social Media Concentration: (30 credits)

BUS 2230 - Principles of Marketing Credit(s): 3
BUS 2280 - Introduction to Business Ethics Credit(s): 3
BUS 3272 - Social-Media Marketing Credit(s): 3
BUS 4030 - Marketing Research Credit(s): 3
COM 2085 - Public Relations, Advertising, and Marketing Credit(s): 3
COM 3080 - Strategic Media Communications Credit(s): 3
DES 2010 - Moving Image Fundamentals Credit(s): 3
DES 2030 - Fundamentals of Web Design Credit(s): 3
JOU 3850 - Social Media in the Media Credit(s): 3
JOU 4125 - Post Production Credit(s): 3

Communications Capstone: (4 credits)

COM 4850 - Digital Communications Capstone Credit(s): 4

Search form