Music Business and Industry (B.S.): Music & Self-Promotion Concentration - L

Program Description

The NVU-Lyndon Department of Music and Performing Arts provides versatile programs of study that encourage students to acquire, develop, and improve knowledge, abilities, and skills vital for a successful cooperation in the sphere of the music and entertainment industry. Engaging in a variety of educational projects, students better their understanding of the mechanics and principles of the music and entertainment industry. Our multi- and interdisciplinary programs aim to provide diverse creative experiences, introducing students to professional multitasking, and preparing them for a successful performance in practical and academic spheres.

Student Learning Outcomes

Students in the Music Business and Industry program will demonstrate the ability to:

critically engage with multiple sectors of the music and entertainment industry and productively respond to the latest music developments
creatively design, produce, and market commercial products based on principles of event management, music production and technology
effectively collaborate to achieve project goals while meeting music and entertainment industry standards

Required Core Courses: (38 Credits)

MBI 1025 - First-Year Music Seminar Credit(s): 3
MBI 1360 - Introduction to the Music Industry Credit(s): 3
MUS 1085 - Elements of Music Credit(s): 3
Note: If MUS 1085 is waived by evaluation, students must choose a replacement course from MUS 1041, MUS 1042, MUS 1431, MUS 2280, MUS 2341, MUS 2342, or MUS 3342. Students in the Music & Self-Promotion Concentration may not use MUS 1431 as a replacement for MUS 1085 in the core.
BUS 2015 - Fundamentals of Management in Business Credit(s): 3
BUS 3131 - Business Law I Credit(s): 3
COM 1220 - Introduction to Media and Communication Credit(s): 3
MBI 3210 - Music Publishing Credit(s): 3
MBI 4220 - Entrepreneurship in the Music Industry Credit(s): 3
MUS 2410 - Collaborative Creativity in Music Credit(s): 1 (2 credits of MUS 2410 are required)
MBI 4720 - Professional Development Seminar Credit(s): 3
MBI 4810 - Music and Performing Arts Internship Credit(s): 1-6
(6 credits of MBI-4810 are required for MBI majors)

Choose One of the Following:

MUS 3330 - Worlds of Music Credit(s): 3
MUS 3350 - Music of the Americas (L) Credit(s): 3

Music & Self-Promotion Concentration: (22-23 credits)

BUS 2230 - Principles of Marketing Credit(s): 3
MBI 2420 - Artist Management and Development Credit(s): 3
MUS 1431 - Music Theory I and Ear Training Credit(s): 3
MUS 2070 - Basic Songwriting Credit(s): 3
MUS 2430 - Music Theory II and Ear Training Credit(s): 3
MUS 3055 - Rock and Roll: Form and Style Credit(s): 4

Choose at least 3 credits from:

MBI 2315 - Record Label Practicum: Production Credit(s): 2
MBI 2325 - Record Label Practicum: Marketing Credit(s): 2
MUS 1730 - Special Performance Credit(s): 1
MUS 2220 - Music Ensembles Credit(s): 1
MUS 2740 - Music Studies Seminar Credit(s): 3

In cooperation with the Business Department, MBI students are encouraged to pursue one of the following:

Business Minor

Marketing Minor

AS in Business Administration

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