2022-2023 Undergraduate Catalog 
    Jun 12, 2024  
2022-2023 Undergraduate Catalog

Business Administration (B.S.): Sport Management Concentration - J, O

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Business Programs at NVU-Johnson

The B.S. in Business Administration core is designed to provide students with the skills, knowledge and wisdom necessary to run their own business, be successful in an organization of their choosing and be prepared for graduate study. The program encompasses product and service planning, organizational structure, leadership, human resource management, marketing and financial management. Students engage in both classroom and high-impact learning experiences, including internships with businesses and organizations. By agreement with Clarkson University, graduates who successfully complete specific courses through this program may earn an M.B.A. with one year of graduate study at Clarkson. Refer to the NVU-Johnson Business & Economics Department page  or contact the Department Chair for details.

Sport Management Concentration

This program reflects the fact that sports today is as much about marketing events and refining a brand as it is about working with players and scheduling events - and that strong business skills are essential for successful careers in sport management. Students complete a core of business administration courses plus specific courses related to the business side of sports and recreation. An internship is required. Students graduate with a B.S. in Business Administration with a concentration in Sport Management. Career opportunities range from managing professional teams and arenas to overseeing the marketing and finances of sports teams and organizations.

Learning Outcomes:

Business Administration (B.S.): Sport Management concentration is designed to produce graduates who can:

  1. Apply analytical skills and advisory judgment critical to decision making, assessing risk, developing budgets and plans, allocating resources, and accomplishing objectives.
  2. Demonstrate technology proficiency needed to maintain and enhance accounting and financial reporting processes.
  3. Identify and apply ethical, legal, and professional standards to issues associated with accounting and business.
  4. Achieve fluency with principles of economics, finance, marketing, management theory, and laws affecting business operations.
  5. Achieve coherence and articulation in written, oral, and graphic communication.
  6. Exemplify professionalism, effective interpersonal communication, and strong work ethic required within business environments.
  7. Articulate pathways for educational and career development in the student’s field of study.
  8. Demonstrate the various ways that companies engage in sustainable business practices, including Corporate Social Responsibility and the Triple Bottom Line.

Total: 60 credits


In order to earn a degree, you must successfully complete all requirements for your major as listed here AND meet all other Degree Requirements , including the General Education Core Curriculum  and NVU Graduation Standards .

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