Visual Communications Design, Digital Advertising Concentration (B.A) - L

Visual Communications Design Core Courses

33 Credits

(Students pursuing the Illustration Concentration need to take ART 1011 ).

• ART 1011 - Drawing I (L) Credit(s): 3

• or ART 2020  ( Color Theory )

• BUS 2230 - Principles of Marketing Credit(s): 3
• COM 2085 - Public Relations, Advertising, and Marketing Credit(s): 3
• DES 1015 - Typography Credit(s): 2
• DES 1020 - Design Credit(s): 3
• DES 1025 - Image Manipulation Credit(s): 3
• DES 1035 - Vector Graphics Credit(s): 3
• DES 1045 - Page Layout Credit(s): 3
• DES 3111 - Print Production Credit(s): 3
• DES 3112 - Digital Production Credit(s): 3
• DES 4020 - Advanced Typography Credit(s): 3

Digital Advertising Concentration

15 Credits

• ART 1410 - Digital Photography Credit(s): 3
• ART 3260 - Commercial Photography Credit(s): 3
• BUS 3272 - Social-Media Marketing Credit(s): 3
• CIN 1060 - Cinema Production I Credit(s): 3
• COM 3080 - Strategic Media Communications Credit(s): 3

Art History (3 Credits)

Choose three credits from the following courses:

• ARH 2012 - Survey of Western Art II Credit(s): 3
• ARH 2070 - History of Photography Credit(s): 3
• ARH 3080 - History of Animation and Illustration Credit(s): 3
• ARH 3090 - Historical Themes in the Visual Arts Credit(s): 3

Capstone Courses (6 Credits)

• DES 4950 - Design Portfolio Credit(s): 3

•  

  Choose three credits from the following courses:

• ART 4611 - Senior Thesis Credit(s): 3
• DES 4810 - Design Internship Credit(s): 1-6
• DES 4550 - Design Studio Credit(s): 3