2015-2016 Undergraduate Catalog

May 09, 2025

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2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

Bachelor of Arts in Visual Communications

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Minimum required credits for program - 54

Concentrations in Graphic Design & Advertising, Photography, and Social Media. Complete all core courses and one concentration.

Core Courses (36 credits)

ART 1011 - Drawing I Credits: 3
Advised Term 1st Year
DES 1015 - Typography Credits: 3
Advised Term 1st Year
DES 1020 - Design Credits: 2
Advised Term 1st Year
DES 1025 - Image Manipulation Credits: 2
Advised Term 1st Year
ART 2020 - Color Theory Credits: 2
Advised Term 1st Year
DES 1035 - Digital Illustration Credits: 2
Advised Term 1st Year
ART 2301 - Photography I Credits: 3
Advised Term 2nd Year
DES 1045 - Page Layout Credits: 3
Advised Term 2nd Year
DES 2015 - Web Design I Credits: 4
Advised Term 2nd Year
ENG 2085 - Public Relations, Advertising, and Marketing Credits: 3
Advised Term 2nd Year
BUS 2230 - Principles of Marketing Credits: 3
Advised Term 3rd Year
ART 3260 - Commercial Photography Credits: 3
Advised Term 3rd Year
ART 4611 - Senior Thesis I Credits: 3
Advised Term 4th Year

Photography Concentration (18 credits)

ARH 2070 - History of Photography Credits: 3
Advised Term 2nd Year
ART 2610 - Advanced Digital Photography Credits: 3
Advised Term 3rd Year
VID 1060 - Video Production I Credits: 3
Advised Term 3rd Year
ART 3270 - Advanced Photography Credits: 3
Advised Term 4th Year
Select two (2) courses from the following:
BUS 3272 - Social-Media Marketing Credits: 3
BUS 3160 - Sales Management and Selling Credits: 3
DES 3111 - Print Production Credits: 3

Graphic Design & Advertising Concentration (18 credits)

One (1) 3-credit ARH course as approved by advisor

Advised Term 2nd Year
DES 3111 - Print Production Credits: 3
Advised Term 3rd Year
DES 3150 - Package Design Credits: 3
Advised Term 3rd Year
BUS 3272 - Social-Media Marketing Credits: 3
Advised Term 4th Year
Select two (2) courses from the following:
BUS 3160 - Sales Management and Selling Credits: 3
DES 4020 - Advanced Typography Credits: 3
ENG 3080 - Strategic Media Communications Credits: 3

Social Media Concentration (18 credits)

One (1) 3-credit ARH course as approved by advisor

Advised Term 2nd Year
VID 1060 - Video Production I Credits: 3
Advised Term 3rd Year
BUS 3272 - Social-Media Marketing Credits: 3
Advised Term 4th Year
DES 4050 - Designing for Social Media Credits: 3
Advised Term 4th Year
Select two (2) courses from the following:
BUS 3160 - Sales Management and Selling Credits: 3
ENG 2155 - Introduction to Multimedia Storytelling Credits: 3
ENG 3080 - Strategic Media Communications Credits: 3

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