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May 27, 2024
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BUS 3210 - Advertising Management
This course provides the potential manager with a specific process to follow in developing effective advertising programs, the heart of which is the marketing plan. A background understanding of advertising management is provided. The instruction examines consumers, products and market analysis as sources of objectives for programs and reviews the budget process and control processes in that they are important aspects of advertising programs.
Prerequisites & Notes
The prerequisites are BUS 2230 and BUS 3060, or permission.
Credits: 3
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