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May 27, 2024
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BUS 2235 - Service Marketing
Marketing a service organization or business requires a different approach from marketing a manufactured product. This course provides students with the knowledge and tools to effectively market a for-profit or not-for-profit service. Students will learn and apply marketing theories, models and techniques that are appropriate for retailing, hospitality, human services, healthcare, consulting and other professional services. In addition to readings, lectures, class discussions, guest speakers, and field visits, students will use their own experiences and observations to learn how to improve service delivery, perceptions about the organization or business, and acquisition and retention of customers and/or clients.
Prerequisites & Notes
This course is also appropriate for non-Business majors. The course is offered odd numbered Spring semesters, or in summer semesters.
Credits: 3
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