2020-2021 Undergraduate Catalog 
    
    Mar 29, 2024  
2020-2021 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 3350 - Innovation, Creativity, and Entrepreneurship


Credit(s): 3

This course examines how to add value to a new venture or existing business by developing solutions that meet new customer demands, hidden needs, or old customer and market needs in new ways. Participants will be introduced to tools to help identify emerging business opportunities, be it in their own entrepreneurial venture or in their workplace. The course will cover competencies and characteristics of entrepreneurs, business idea and model development, analysis of business opportunities, as well as understanding, assessing, and managing risks related to business on a realistic level.

Prerequisites: BUS 2015  and ACC 2122 .

Offering Location: Lyndon Campus



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