2019-2020 Undergraduate Catalog 
    
    Apr 25, 2024  
2019-2020 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 3272 - Social-Media Marketing


Credit(s): 3

This course provides an overview of the critical considerations of social-media marketing. We will study these considerations as we define the role social-media marketing will play within any organization’s comprehensive marketing plan. Both lecture-based and hands-on, this course will focus on many of the current tools and networks in use today.

Prerequisites: BUS 2230  

Offering Location: Johnson Campus, Lyndon Campus



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