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Nov 26, 2024
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BUS 3350 - Innovation, Creativity, and Entrepreneurship
Credit(s): 3
This course examines how to add value to a new venture or existing business by developing solutions that meet new customer demands, hidden needs, or old customer and market needs in new ways. Participants will be introduced to tools to help identify emerging business opportunities, be it in their own entrepreneurial venture or in their workplace. The course will cover competencies and characteristics of entrepreneurs, business idea and model development, analysis of business opportunities, as well as understanding, assessing, and managing risks related to business on a realistic level.
Prerequisites: BUS 2015 and ACC 2122 .
Offering Location: Lyndon Campus
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