2018-2019 Undergraduate Catalog 
    
    Mar 29, 2024  
2018-2019 Undergraduate Catalog [ARCHIVED CATALOG]

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BUS 4030 - Marketing Research


Credit(s): 3

This course provides students with hands-on experience with marketing research and market analysis for start-up, growth, and improvement of business and non-profit enterprises. Marketing research is an organized way of developing and providing information for decision-making. The first part of the class will focus on information sources, research methods and design, and interpretation of data and information for good marketing decisions. The second part of the class will focus on a marketing research or market analysis project, including research design, collection and analysis of data, and presentation of actionable recommendations. 

Prerequisites: BUS 2230  and MAT 2021  (or MAT 2030 if taken and passed prior to Fall 2018), or permission of instructor.

Offering Location: Johnson Campus, Lyndon Campus



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