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May 01, 2024
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ENG 3080 - Strategic Media Communications
This writing-intensive course introduces the principles and practice of public relations and advertising in a multimedia environment. The instruction covers the history of public relations and advertising and explores the role of strategic communications in society. The course offers practical experience in the techniques of writing news releases and advertising messages for print, broadcast, and online.
Prerequisites & Notes
The prerequisite is ENG 1052 or permission; ENG 2040 is strongly recommended for Media Communications majors. There is a lab fee. This course is offered every spring.
Credits: 3
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